« The Lost Scripts
Sarah Conner to be Terminated by Fools
Let's take a scifi show with hot women and a cute young guy and schedule it opposite ...oh, say... NFL football. And just in case, make sure it's against the top rated show Dancing With the Stars. And put it up against the techno nerds favorite, Big Bang Theory. Oh yeah, and let's not forget that a certain demo that might respond to the cute young guy is watching Gossip Girl on that day and time.
Then let's sit around and wring our hands about the poor live ratings.
Apparently someone at Fox is thinking about canceling Terminator: The Sarah Conner Chronicles because of ratings. (See here, for example.)
Now if you were the idiot who scheduled the show this year and was wondering what was wrong, is there an indicator that this show actually does have an audience? How about the fact that the show had a 27.9% increase in viewers the week of September 8-14 from DVR usage (live + 7 days).
Who uses DVR's the most? Probably a demo that watches football and a demo that includes techno nerds. Hmmmm. What does that tell someone?
Well at Fox it tells someone to cancel the show. It might tell someone else to move the show. Perhaps pair it with Fringe on another night as a scifi lineup?
And if you're so greedy that you want to try for high Monday ratings against impossible opposition, put Bones and House on Monday night and kill your real scripted cash cows. Sounds like a plan. Then you can cancel them because you think they can't draw an audience.
Fools! You could have ratings wins four nights a week. Pretend Monday is the new Friday until the NFL season ends and schedule cheap junk.
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Oct 5, 2008 6:24 PM
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